For our ancestors living in rural America—where half the US population resided as late as 1920—mail-order catalogs served “not only as a marketing tool, but also as school readers, almanacs, symbols of abundance and progress, and objects of fantasy and desire,” according to the Encyclopedia of Chicago (a city that was home to both Montgomery Ward and Sears Roebuck. Read about how mail-order catalogues might have shaped your ancestors' lives.
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